PHOTOGRAPHY, EDITORIAL DESIGN, GRAPHIC PRODUCTION
AF Móveis needed to deliver sales tools to its sales force. Once the new collection was launched, a lack of materials made it difficult to sell the furniture.
Decorator, assemblers, 1000 square meters of studio space, 1 photographer, 1 photography assistant, 1 graphic designer, state-of-the-art equipment and many, many, many hours of professional image capture to decorate each room. In the end, the result was a brand new catalogue ready to delight the market.
AF’s sales force explains that the catalogues are, without a doubt, their best direct sales tool.