Cardo came to us at the exact moment it began its internationalisation. It challenged us to develop content and discover channels where they should be present.
We reformulated the entire image associated with the brand and started by creating new positive associations with the products. The entire target was redefined and a new market niche was opened: A more demanding customer, located at a distance.
At this moment, Cardo has conquered 3 of the 5 intended markets and we continue full steam ahead, on the way to the defined objective.
Miguel Bernardino
Cardo Sra do Monte