Xarlie is a brewery with attitude and they wanted their product to reflect that. We started with the packaging design for the entire range of products. When they got to us, they only had their commercial line for which we developed the packaging. We then created the whole image for the gourmet line, and finally the image for their cider brand, ‘Xina’. Followed by packshot, creative photography and website development.
An irreverent project indeed.